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A Swiss company is looking for distribution partners for an innovative multivitamin chewing gum

A Swiss company offers a new type of chewing gum. The unique concept of breath freshening through the simple chewing of essential vitamins at any time and place is in line with the general health trend and the global market growth of functional food. The company is looking for distribution partners.

Partnership(s) sought
  • Distribution services agreement
Descripción completa

The new multivitamin chewing gum delivers 12 worthwhile vitamins in a balanced recipe and gives an ultra long-lasting fresh breath with unique menthol crystals in two different flavours with natural extracts of wild spearmint or spicy cinnamon. Already distributed in Switzerland at the checkout desks in retail channels and gas stations with positive customer and consumer feedback and also exported to Middle East. The company is envisaging distribution agreements with wholesale companies, gas station shops and shop chains.

Socio buscado:

- Specific area of activity of the partner: Distribution agreements with wholesale companies, gas station shops and shop chains. Role of partners: Distribution the final product.

Advantages & innovations:

The multivitamin chewing gum will offers consumers a clearly defined and recognisable benefit over all other articles available in the market.
Vitamins are quickly absorbed by chewing as they immediately reach the bloodstream through the mucous membranes in the mouth and are thus optimally used. This is scientifically proven and is also a clear advantage over vitamin tablets.
Consumers advantages
- Consumers rate vitamins as the most important part of their daily nutrition over all.
- Vitamin supplements are the most popular supplements.
- The product is suger free and aspartam free.
- The product offers an optimal balanced dosage of the most important vitamins.
- Scientific proved better absorption of active ingredient by chewing than swallowing.
- This is a simple way of intaking a small dose of vitamins several times the day anytime and anyway to reach the maximum impact.
- The product offers two very different flavors to respond to different taste preferences.

Marketing advantages
- Multivitamin is a simple and established claim for healthy nutrition.
- The extremely long lasting taste is another relevant key factor for returning consumers.
- The USP generates new chewing gum users/consumers/customers.
- The USP leads to low degree of cannibalization in the gum shelf / checkout desk.
- The gums come in practical 6-piece blister packs.
- A guarantee of maximum freshness is ensured for every piece of chewing gum through vacuum packaging.

Development Stage:

Already on the market


Trade Marks,Exclusive Rights

Clasificado como: Manufactura Industrial Alimentación y bebidas Industria

» Reference: BOCH20180724001

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This project has received funding from the European Union Seventh Framework Programme (FP7/2007-2013) under grant agreement n° [310187].